Airpoints Brand Evolution

The Brief Airpoints, one of the largest loyalty programmes in New Zealand wanted to grow its customer base and revitalise how the programme showed up in the market. The design and comms system needed to align to their new brand strategy, ‘enabling every …

Chief Creative Officer — Rich Maddocks

Strategy — Andy McLeish, Julie Darlow

Head of Design — Danny Carlsen

Senior Designers — Luke Guilford, Brendan O’Dwyer

Typeface Design — Alister McCready, Monolith

Creatives — Oliver Green, Zach Hall, Hamish Cullen

Senior Digital Designer — Dan Sulit

Intermediate Artworker — Kuljit Kaur

Intermediate Digital Designer — Hannah Christensen

Producer — Pip Mayne

Photography — Yuki Sato, Matt Collins

Account Service — Chris Hotchin, Sabrina Hemmingsen-Jensen, Danny Murphy, Henry Smith

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